Effective Promotional Ingredients for Going Green

Consumers are prioritizing sustainability when it comes to dining choices, driving a trend for going green in the restaurant industry.Concerned about climate change and the environment, these consumers are increasingly spending their dining dollars with restaurants demonstrating sustainability initiatives. This preference for environmentally conscious brands makes it critical for restaurants to find ways to integrate sustainability into operations and develop a plan to promote these sustainability initiatives through various channels including digital, marketing materials, and streamlined internal communications and messaging.

A 2018 National Restaurant Association (NRA) State of Restaurant Sustainability survey found that a restaurant’s sustainability efforts can impact a consumer’s choice of restaurants. About half of consumers indicated that a “restaurant’s efforts to reduce food waste, recycle or donate food can be factors in choosing where to dine.” 

Concerned about…