MRM Research Roundup: Mid-February 2020-Valentine’s Day Edition

Welcome to the "Love" edition of Modern Restaurant Management (MRM) magazine's Research Roundup, which offers Valentine and dating trends, the State of Local Restaurants and the Brand Bowl Report.Unique Valentine's Day TrendsPostmates found that chocolates, flowers & food are all as popular as ever on Valentine’s day, as you’d expect, but this year they took a look at the romantic orders for February 14 that are a little less expected.

Top trending things that aren’t flowers or chocolates Orders from specialty stores increase by a whopping 329 percent including orders for balloons from party stores and gifts from the likes of Kiehl's and Le Labo. Among these specialty store orders, requests for adult shop items jump up to 52 percent in the categories of massage & body, toys/vibrators, sexy games, sexy clothes/wearables and sexy Kits Another big non-food or flower delivery? Clothing! Clothing orders on Postmates for Valentine’s Day increase by 200 percent…