MRM Research Roundup: Mid-November 2019 Edition
17 Min Read By MRM Staff
This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features if cooking is becoming a thing of the past, Drinksgiving, the state of snacking and the impact of sensory marketing.
Positive Traffic GrowthIt is undeniable that the restaurant industry is experiencing a significant slowdown in same-store sales growth since the second quarter of the year, however in October, the industry was able to post its second consecutive month of small positive same-store sales growth at 0.1 percent. In addition, reversing the trend of negative year-over-year sales growth reported for July and August is welcomed news for the industry and consumer spending. This report comes from Black Box Intelligence™ data from TDn2K™, based on weekly sales from over 31,000 and $72 billion in annual sales.
“What is even more encouraging for the industry,'' said Victor Fernandez, vice president of insights and knowledge for TDn2K, “is that this small positive growth…
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