Michelin Rating Overview: Expansion into New Markets
Goliath Consulting
DECEMBER 3, 2024
Today, the Michelin Guide continues to explore new markets and broaden its global influence. In the 2010s, Michelin continued to strengthen its presence in Asia, entering Singapore and Seoul in 2016 and Bangkok in 2017. Challenges in New Markets Despite its success, the Michelin Guide faces challenges when entering new markets.
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