MRM Research Roundup: Mid-December 2019 Edition

This edition of Modern Restaurant Management (MRM) magazine's Research Roundup features the great gift of a restaurant gift card, learning about event professionals, top QSR traffic and digital ordering strategies.

Holiday Traffic Not EnoughTopline numbers show robust restaurant sales growth during November. This was largely due to a favorable shift in the Thanksgiving holiday. Same-store sales growth was 1.6 percent in November, which represents the third consecutive month of positive sales growth and the strongest since January. This report comes from Black Box Intelligence™ data from TDn2K™, based on weekly sales from over 31,000 and $72 billion in annual sales.

According to Black Box Intelligence’s reporting convention, since Thanksgiving was celebrated late in November this year the holiday was considered as occurring in December. Thanksgiving typically represents lower sales volumes for most industry segments. While restaurant sales were lower for November of 2018…