Brand Lends Helping Hand

New York City’s Otto’s Tacos is relaunching as a delivery-only brand thanks to a partnership with its East Village neighbor Mighty Quinn’s BBQ.  The brands’ flagship restaurants have been part of the same restaurant community since 2013, explained Mighty Quinn’s BBQ C0-CEO Micha Magid.

“When Otto's was unable to re-open their restaurants following the COVID-related shutdowns, we proposed bringing the brand back to New York as a virtual taco concept and their team was onboard with the idea,” he said. “We had the capacity in our kitchens to do more and thought bringing Otto's amazing street tacos to our neighborhoods was a unique opportunity.”

In order to do so, a separate area was created in the kitchen to keep both menus out of each other's way. Staffing needs were fairly minimal with one additional team member for peak service periods.

“Beyond that there was not much that was logistically challenging given our restaurants are already setup for high…