‘Cookie-Cutter Marketing Doesn’t Work in this Industry.’
Modern Restaurant Management
JULY 16, 2025
Recognizing that social media could be a powerful tool for the hospitality industry, Kim Beechner founded Embark Marketing in her senior year of college. The agency has grown from a one-woman operation to a team of nine with clients across the U.S. “That’s the difference. .” The service industry truly saved my life.
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