LSM in Action: A Restaurant Brand’s Secret Weapon
Modern Restaurant Management
OCTOBER 3, 2023
Here’s an example of LSM in action: In 2009, I had the incredible honor of spearheading the launch of the McCafe brand in Raleigh as an identified test market. We answered questions on the sourcing and sustainability of the new products and provided valuable face-to-face conversations with our customers during their experience.
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