Veganuary and Beyond: Capitalizing on Growing Plant-Based Trend

8 Min Read By MRM Staff

The evidence is clear: more restaurant guests are interested in plant-based and vegan menu items. Veganuary—the practice of going vegan for the first month of the year—began in 2014 and its numbers have doubled each year.According to Tripleseat customers throughout the US, there was an increase in guests requesting a variety of plant-based or meatless fixings 2019, with many new plant-based options being offered. 

Lightlife analyzed demand and found that 31 percent of Americans expect to try a flexitarian diet in the future. Within the next year, 22 percent of Americans see themselves eating more plant-based protein alternatives and currently, 62 percent of people say they expect to see plant-based protein alternatives in restaurants.

How can restaurants be responsive to their guests and capitalize on this growing lifestyle trend?

Data supplied by restaurant analytics platform Tenzo, found that vegetarian and vegan meals have seen a sales increase of 2.1 percent in the first…