Dunkin’ Partners With ‘Hot Ones’ on a Spicy Ghost Pepper Donut for Halloween

The Spicy Ghost Pepper Donut is part of its new Halloween offerings

America’s relentless need to burn our taste buds off just to feel something continues, emboldened by Dunkin’s latest offering: the Spicy Ghost Pepper Donut. Now available through December, the donut features strawberry icing with cayenne and ghost pepper, and red sugar on top. The company will also partner with First We Feast’s “Hot Ones,” by making host Sean Evans eat the donut with a variety of hot sauces on the show’s October 19 episode. Surely, a donut with hot sauce does not even come close to the weirdest thing someone out there has made and consumed during quarantine.

Dunkin’ will also be offering a DIY Halloween donut kit, so fans can decorate their own donuts at home. The kit doesn’t come with ghost pepper, but, hey, once you’re home you can do whatever you want.

And in other news...

• Starbucks is tying some executive pay to diversity goals, aiming for 30% of its executive employees to be people of color by 2025. [WSJ]
• Instacart is reportedly asking shoppers to slip stickers promoting California’s Prop 22 into orders. The proposition would allow companies like Instacart and Uber to keep listing workers as independent contractors (and thus continue to deny them health insurance and other benefits). [CNN]
• FinnAir is convinced people miss its business class meals so much, they’ll buy them in a grocery store. People have already paid to eat onboard a grounded airplane, so why not? [NPR]
• Goya is investing $80m into manufacturing as demand grows, perhaps showing that boycott isn’t working so well. [Fooddive]
• Whole Foods issued a strict dress code for employees, barring busy patterns, ripped jeans, and clothing with any logos, flags, or slogans. Employees are not happy. [BI]

• All AM Intel Coverage [E]